MrBeast pays clippers $50 per 100,000 views

MrBeast has more than 1,000 people clipping his videos, and pays them $50 for every 100,000 views their clips get. They don't work for him directly: they are contract editors at a company called Clipping, which does the same for a long list of other celebrities.

What follows retells, in our own words, Trey Alston's piece for Complex, published on 3 November 2025 and itself based on Bloomberg's reporting of 28 October 2025.

Clipping, the company

Clipping was founded by Anthony Fujiwara, 23 at the time of the Bloomberg interview. He describes the business as advertising in its plainest form, the same thing as buying TV spots, billboards or radio time: "buying space and time on people's phones while they scroll."

The numbers, as Bloomberg reported them:

• Editors: 23,300 on contract.
• Editor pay: $300 to $1,500 per million views, so $0.30 to $1.50 per thousand.
• Client fees: a monthly subscription of $2,500 to $10,000, sometimes more.
• Sales: about $7.7 million so far in 2025.
• Clients: the record label OVO, listed on the company's website, and the streamers IShowSpeed and PlaqueBoyMax.

MrBeast's rate, $50 per 100,000 views, works out to $0.50 per thousand: inside Clipping's range, near its lower end.

Rate	Pay per 1,000 views
Vyro, Aug 2026	$3.00
Clipping editors, top of range	$1.50
MrBeast via Clipping, 2025	$0.50
Clipping editors, bottom of range	$0.30

Sources: Complex and Bloomberg, Nov 2025 (Clipping, MrBeast); CreatorDB, Aug 2026 (Vyro). Conversions to per-thousand are ours.

Then MrBeast built his own

In October 2025, MrBeast launched Vyro, a clipping platform that connects editors with brands and creators. By August 2026, CreatorDB was listing Vyro's rate at $3 per thousand views, six times the rate in Complex's report (see the clip economy in numbers). The two figures are ten months apart and may not describe the same kind of campaign.

Our take

Fujiwara's comparison is the honest one. A clip paid per view is ad inventory bought on someone else's account, and the pricing proves it: the creator buys reach at a cost per thousand, like any media buyer. What changes is that the ad doesn't look like one. We go into what that pricing rewards in how the paid clipping economy works. This section is ours.

Sources

• Complex, Trey Alston, MrBeast Pays Editors $50 Per 100,000 Views When They Clip His Content, 3 November 2025: read the article. The facts and quotes above come from it, including those it attributes to Bloomberg.
• The per-thousand conversions, the comparison with CreatorDB's Vyro rate and the last section are ours.