MakeRoll vs Submagic
The honest Submagic alternative.
Submagic’s hero promises “raw footage to viral shorts in 1 click”, but the one-click clipping feature, Magic Clips, is a +$19/month add-on on every plan, on top of per-video caps (15 videos of max 2 minutes on the $19 Starter). MakeRoll charges for source minutes, includes AI clipping in every plan, including Free, and never caps how short or long your source is by plan tier.
| MakeRoll | Submagic | |
|---|---|---|
| Cheapest paid plan | €15/mo · 600 min | $19/mo · 15 videos (≤2 min) · AI clipping +$19/mo extra |
| Price per source minute | €0.025 | n/a (per-video caps) |
| Free plan | 1 video up to 1 hr / mo, full AI + editor, 720p, kept 7 days | 3 videos/mo, ≤1 min 30, watermarked |
| Watermark on paid plans | Never, on any paid plan | No |
| Your files if you cancel | Kept a week after you cancel; anything you exported is yours for good | Per-video model, no minutes pool |
| AI clipping | Included in every plan | Paid add-on (+$19/member/mo) |
Submagic figures from their public pricing pages as of .
Why people switch
Clipping included, never an upsell
The core promise of the category shouldn’t be an add-on. Every MakeRoll plan (including the free one) gets highlight detection, reframing and captions on the same credits.
Minutes, not per-video caps
A 90-minute podcast doesn’t fit Submagic’s plan caps at all outside custom pricing. On MakeRoll it’s simply 90 credits: €2.25 of your monthly allowance on Creator.
A free plan that means something
Submagic Free is 3 watermarked videos of 90 seconds. MakeRoll Free runs a full hour of source video through the entire pipeline every month, with the whole editor, enough to actually judge the product on your own content before paying.
Where Submagic is ahead
Submagic has a deep caption-template library and B-roll/SFX/music insertion. If heavily-produced caption aesthetics out of the box matter most to you, it’s a fair pick. Our caption styling is leaner today (though we publish and bulk-schedule to TikTok and YouTube just the same).